Jun 08, 2018
Obviously, the goal of any product is to provide a perfect value to its users through a perfect value creation process that has zero waste.
Being involved in digital product development, I often watch the opposite cases when a client requests and pays for the development of the features which are eventually abandoned by the users. As a result, the client runs out of the budget left with a frankenstein product.
To avoid this, all the new product feature ideas should be validated by the users before the development actually starts.
In this article, I will tell you how we implemented Lean Product Canvas – a tool for ideas validation – on one of our projects to accomplish this and let our client deliver a valuable product with no time and budget waste.
May 07, 2018
Monetization model and strategy you choose plays a key role in the success of your business. It influences your income, product’s rates, customers’ loyalty and your chances to stay on the market.
According to the statistics, by 2020 the worldwide mobile application revenue will reach $188.9 billion per year and continue growing. In 2017 people from the USA, Europe, the Middle East, Africa and Asia-Pacific spent $81 billion on mobile apps via stores.
Let’s take a closer look at 3 basic mobile applications monetization models.
Apr 13, 2018
What is the goal of the pitch deck? You can say that it’s quite obvious – to raise money. However, investor pitch deck is just one of the steps in attracting cash to implement your idea.
Imagine you are going to your first date with a charming lady or a man. No matter how much you fall for this person, there’s a slight possibility that you get married on the same night. Unless you are in Vegas.
What I am leading to is that the goal is to spark an interest of the potential investor to learn everything in detail and arrange another meeting.
So, play by the rule of the first impression – make it an intriguing and a lasting one.
Mar 21, 2018
When you go to AngelList and check out the jobs startupers post, you will note one funny fact. Startup founders are looking for a technical co-founder, a technical lead, a CTO, a developer, etc. But when you read through the job description, you realize that all of them actually need the same – a person who can align technology with their business vision and transform it into a reliable, secure and scalable product.
Mar 01, 2018
So you made up your mind to build your own digital business. You’ve already made a research on your target audience and competitors and are now ready to hire developers to get the app built and conquer your future customers’ devices. But did you know that there are several technology options to build your mobile app? These are native and hybrid Applications. But what are they really? Mutants vs. Humans?
Basically, these are two technologically distinct approaches to build your desired mobile application.
Feb 13, 2018
Discovery phase of a software project excites me. Not just because it is giving birth to something new. It is rather a controversial topic when it comes to quoting projects with a fixed budget.
Recently I’ve got such a feedback from a customer: ”Guys, I am not impressed at all, every team offers me the same thing – discovery phase. However, my project is not so complicated to do a research on it”. Another time I’ve heard: “Guys, give me the quote for the whole project, I don’t want to pay just for a software development plan”.
So is that really true that developers invented discovery phase to make money out of thin air as any customer may think? Or is there any strong reason for their insisting on completing it?
Feb 05, 2018
It happens that a founder extremely focuses on the application he is looking to build ignoring other essential aspects which determine business’s success or failure. As a result, you get a fully functioning, yet useless app which gets no customers and generates no revenue for you. Here I am listing four crucial mistakes associated with such an approach and things to think over when you are launching a digital business.
Jan 26, 2018
Imagine the situation: you already have a brilliant idea, you are sure that your product/service will make millions of lives happier, easier, better. The investor also seems to believe in your idea and is willing to fund the venture. You feel absolutely inspired and motivated to change the world and here comes the question – what’s next?